La Vuelta – What a cool yerba maté packaging!


Santo, a Buenos Aires and London based design firm sends in the beautiful packaging for their latest project:

"“La Vuelta” is a ‘mate’ herb, an infusion that is drunk in southern Latinamerica.  In order to drink it, the herb is placed in a receptacle (the mate) where water is added and one drinks it with a special metal straw (bombilla).  It’s a very old custom which consists of everyone drinking from the same receptacle.  One person drinks it at a time, and then passes it on to the next person.  This action of drinking and then passing the mate along in a circle is called “la vuelta del mate” (“the mate round”). The packs were designed using as reference the fabrics worn by the ‘gauchos’ (Latinamerican cowboys) as ponchos.

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